Eyewear Diaries… a Europtics blog

Archive for the ‘Technology’ Category

Since I just wrote about Maui Jim’s other Reading Sunglasses, the Ho’okipa, I felt it only fair that I should talk about the smaller Reading Sunglasses, the Makaha sunglasses. The Maui Jim Makaha reading sunglasses fit smaller faces, and work well on more petite women. They still have full polarization and are fully UVA and UVB protected, as are all Maui Jim sunglasses. They also have the bifocal in the bottom of the lenses, so you can read outside, and perform all  of the other daily duties you forget you need bifocals for. You know how it goes: Your regular sunglasses are great…until you need to read something.

Like the Maui Jim Ho’okipa, the Makaha sunglasses come in 3 different lens colors: HCL Bronze, which is a high contrast lens, good in any light; Neutral Grey, which is great in very bright light, and a new color: HT. This is Maui Jim’s newest color, and it is a medium green. It’s very high contrast, and beautiful on overcast days with flat light. Maui Jim is using the HT in a few of their frames, and it’s definitely something to check out.

Since summer is still here in Colorado, and probably will be for a while, and it’s still awfully bright out, I thought it would be a good time to talk about Maui Jim’s line of reading sunglasses. The Ho’okipa is the larger of the 2 styles Maui Jim uses for their reading sunglasses. They’re also (of course) polarized, as is everything in Maui Jim’s line-up. The Ho’okipa is now available in 3 colors: HCL Brown, Neutral Grey and Maui Jim’s newest HT, which is a lighter green lens, great for contrast and days with more flat light. It comes in 3 powers: +1.50, +2.00 and +2.50, and these will fit most needs. They’re great for reading by the pool, hiking, golfing, or even driving in your car. The small bifocal towards the bottom of the frame doesn’t interfere with your distance vision, but comes in quite handy. You can read books and maps, and write on your golf scorecard, all without having to remove your glasses.

The polarization is essential if you’re on or near the water, and it’s pretty helpful everywhere else, as well. It really cuts down on the surface glare, and makes things more comfortable for your eyes. These glasses are wonderful, and everyone who needs reading glasses should have a pair of these Maui Jim sunglasses, too.

It has just been announced that effective April 1, 2010 Maui Jim will be removing the ST Thin Glass Material from it’s prescription sunglass program. There are numerous reasons for this decision but the largest one, according to MJ, boils down to the consumer. In the announcement it is stated that, “Consumers today are demanding lighter, thinner, and more impact resistant Read the rest of this entry »

Hello, and welcome to the new Europtics blog “Eyewear Diaries”.

It has been a busy year at Europtics, we’ve relocated our Greenwood Village store to a beautiful new space, held two major trunk shows and welcomed a number of new opticians. The stores have been busy and new product is arriving constantly. Just last week Alain Mikli eyewear returned to our Cherry Creek store after a long hiatus and today Switch Vision Magnetic Sunglasses were unpacked. All of this and we’re not yet 2 months in to the year.

What better way to communicate all that is happening at Europtics to you, our valuable clients, than expand our website and add a blog.

It is Europtics hope that this blog serves as a location to see the latest and greatest in eyewear, learn about what’s happening in our stores, and get to know our staff members. It will also feature articles on the latest in vision and eyeglass technologies. This is just what we see this platform as able to serve as right now. It will be constantly changing and expanding so if you have any great ideas for things you would like to see, please, leave us a comment.

Stay tuned…. There’s more to come.