There is still plenty of summer left and with over 300 days of sunshine year-round, Colorado not the place to forgo having sunglasses. How important is shielding your eyes from the harmful rays of the sun? This infographic from The Vision Council explains why sunglasses are so important. Europtics has Colorado’s largest selection of sunglasses for sport, for driving, for fashion, for looking good and always for protecting your vision. Stop in to the nearest Europtics today and let us find the perfect pair of sunglasses for you.




We are all concerned about our planet and doing our share to make it a better place for all. That’s why we take a look at sustainable products when we can. Europtics is pleased to present the Zeal Kennedy.


ZEAL Optics has introduced the world’s first and only plant-based lens, e-llume in their new active sunglass, the Kennedy.  With a subtle cat eye and hidden Spring Hinge, the Kennedy seamlessly transitions from the bike trail to the beach.  E-llume upholds to the highest of optical standards for quality and clarity.  Designed and crafted in Boulder, Colo., e-llume is proof that environmental initiatives are not a deterrent to an incredible optical experience. ZEAL’s engineering team has found a way to reformulate the bonding agent to eliminate crude oil and maintain a 38 Abbe value clarity. Stop in to your nearest Europtics today and try them on for yourself.


Kids-Sunglasses-UV-Protection11School is out and summer is here in full force. If you can pry the video game controllers from your children’s hands and send them outside, make sure you do so with a pair of sunglasses from Europtics. Sunglasses for kids you ask? Why? We’re glad you asked.

Did you know that the lens of your child’s eye transmits about 70% more UV radiation than do adult eyes, putting their retina at greater risk? Did you also know that the cells of the lens of our eyes are never replaced and the proteins never replenished. Kids also look up more, which means they are constantly looking up into the sun. Therefore, the sooner you protect your children’s eyes the less damage they need worry about later in life.

Kids under 10 are at a higher risk for both skin and eye damage because their eyes are more fragile, especially at our elevated altitude. At Europtics we have a great selection of affordable sunglasses for kids. Stop into one of our stores today and let us help you find some wonderful and fun sunglasses for your kids. Plus, you’ll save big during our 30th Anniversary Sale too!

AspenGrove2NOW OPEN

Europtics is moving forward with our newest location in The Aspen Grove Lifestyle Center located off Santa Fe Drive and Mineral Avenue in Littleton, Colorado. Conveniently located between Talbots and Coldwater Creek, our new store will feature all the terrific designer brand name eyeglasses and sunglasses our customers expect inside a Europtics. As the Southwest area of metro Denver has grown, we have looked for the right location and we think we’ve found a spacious convenient space with plenty of free parking our customers will appreciate. We will also have a full time Optometrist inside the store.

We’ve all heard the old English proverb “The eyes are windows to the soul”. Did you know that your eyes are indeed windows to far more? The eyes are windows to your general health including your vascular, nervous and immune systems. Optometrists can often be the first to spot certain medical conditions through a thorough eye exam which can help you find a treatment earlier. Here is an infographic on a few early warning signs courtesy of The Wall Street Journal. Call us today to set up an eye exam for yourself.



Europtics is all about The Art Of Optics. We believe a great pair of eyeglasses or sunglasses can frame your face and accentuate your personality. Our buyers looks over eyewear lines from around the world and one of our favorites these days is Ørgreen from Copenhagen. Designed in Denmark and manufactured in Japan, Ørgreen frames are individually crafted with more than 100 processes, taking up to months in their penchant for perfection. Europtics is proud to sell Ørgreen in Colorado.


We have just received our Summer Collection of Ørgreen titanium frames in a rainbow of colors. Stop into Europtics today and try on a pair of these fabulous frames. 




Matsuda Eyewear is prominently featured in Marvel’s summer blockbuster IRON MAN 3.  Robert Downey Jr., as eccentric, billionaire, playboy Tony Stark, brings a distinct attitude to his character that is perfectly complemented by the luxurious nature of Matsuda Eyewear.  Matsuda is available at Europtics. Stop in soon for your own geniuis, billionaire, playboy, philanthropist eyewear look.

Most of us work on computers throughout the day. Yet less than 1 in 5 adults have every heard of Computer Vision Syndrome (CVS). It could be affecting your eyesight and your work. Here is an infographic from the folks at Get Lenses that can help us reduce computer and mobile phone eye strain. We have special lenses that can help you at work as well. What do you do to reduce digital eye strain?



Now that we’ve received a nice big March snow and we’ve sprung forward into Daylight Savings Time, we know Spring is just around the corner. One of our favorite eyewear lines, Barton Perreira has released this new video showcasing some of the great new looks in their Spring 2013 collection, which are arriving daily at Europtics.