Eyeglass frames

Since Europtics was started, almost 30 years ago, Matsuda has been one of our favorite brand names in eyewear. Over the years they were consistent with their cutting edge designs and aesthetic beauty. Created by Japanese fashion designer Mitsuhiro Matsuda, we had customers coming in week after week asking for these well made unique designs. Of course their popularity only increased as they were featured in such movies as Terminator 2 or in the lyrics of Shawn “Puff Daddy” Combs rap songs in the late 90’s.

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Through a series of unfortunate events (Lemony Snicket was not involved) Matsuda was left without a US distributor for many years.

We are very happy to announce that Matsuda is now back in the US after a few years absence and that Europtics once again is carrying the Matsuda line. Stop into one of our stores today and see the magic of Matsuda once again.

We had a wonderful time at out L.A. Eyeworks Trunk Show last weekend. Dozens of you showed up to see the entire line of avante garde designs in eyeglasses and sunglasses. Thanks to everyone who came. We’ve got more Trunk Shows lined up this Spring too, so keep an eye pealed to these pages for more information.

 

Pascal1One of our favorite lines for all our stores is Face à Face from Paris. Under Co-Founder, President, and Art Director, Pascal Jaulent, Face à Face continues to create exciting fresh new styles and colors in eyglasses and sunglasses for both men and women. The basic principle of Face à Face has always been architecture, and how they combine fashion with shapes and colors.

Pascal  pays close attention to both design and but also fashion trends so they convey not only a sense of personal style but of contemporary fashion. Jaulent sees design elements for eyewear in everyday life, from a model’s eyebrows to a piece of furniture. He uses materials that will also convey that exciting French style with classic durability and versatility.

Come into one of the four Europtics locations soon and see this wonderfully artful line. We’re sure you’ll find something to be excited about.

 

deppPA0111_468x35631Defining cool for well over a decade, Johnny Depp does it again with his choice in eyewear. Of course Europtics carries this great looking frame and we can custom fit a pair for you today. Stop in and see this fabulous frame for yourself and have your pair ready before the Academy Awards show on February 27th.

 

MYKITA-&-Marios-Schwab_GagaLady Gaga was spotted wearing Jane leaving a Restaurant in Paris this Monday (20.12.2010). Jane is one out of two styles stemming  from the MYKITA & Marios Scwhwab SS2010 collaboration.

JANE is a soft round model, which reminds us of sunglasses worn by John Lennon or Yoko Ono.

Reserve your Mykita Jane today at any of the four Europtics locations. We expect them to arrive in January and sell out quickly.