Now that Memorial Day Weekend has come and gone, we are all excited about jumping back into the swimming pool. Most all of us will remember to bring the sunscreen, which is a good thing, but what are you doing to protect your eyes at the pool?

Did you know UV radiation increases as much as 25% when you are in or near the water? That is why we sunburn so easily poolside. That same UV radiation can be damaging to your eyesight as well, increasing your chances of acquiring cataracts, macular degeneration, or even skin cancer around the eyelids. That is why we carry a wonderful array of sunglasses that filter out those damaging UV rays. We have a complete line of sunglasses in both Rx and non-Rx to choose from.

The sun isn’t the only thing your eyes need to worry about at the pool, however. Pool chemicals can do a number on your eyes. The tear film that coats your eyes is one of nature’s magical wonders in that it’s the water, protein, and lipid combine to protect your eyes and keep them from drying out too quickly. Chlorine and saline, however, wreak havoc on your tear film, leading to redness and itching. These chemicals can also lead to Dry Eye Syndrome. If you wear contact lenses swimming, you are providing a surface for bacterial growth that can lead to complications such as corneal ulcers and in rare cases, vision loss.

This swim season we want to recommend you bring 3 things with you to the pool and 4 things back. The first is a good sunscreen that blocks both UVA and UVB rays. The second is a good pair of sunglasses that block 100% of UVA and UVB rays too. The third thing is a pair of swim goggles available at any sports or convenience store. That 4th thing to bring home is a wonderful smile of a fun, safe, and memorable day in the water.

While we were in New York last month, we were reintroduced to an old friend, Morgenthal Frederics eyewear. We were so taken with the great new looks that we had to be contained from taking the entire line home in our suitcases. Well, our order has arrived in our Cherry Creek North location and we invite you to come down this weekend and take a look at these wonderfully unique styles for yourself.

Morgenthal Frederics specializes in creating the most luxurious optical frames in the world by handcrafting them using the finest materials. Utilizing buffalo horn, acetate and titanium, these frames bring together comfort and aesthetics to produce a first-class optical experience for those who wear them.

Morgenthal Frederics eyewear now at Europtics - Denver, CO 080215_MF_Campaign_840x630_TracyClub 080215_MF_Campaign_840x630_Tilda 080215_MF_Campaign_840x630_Brad

We recently returned Vision Expo East, the optical super show in New York City, with the find of 2016, Sospiri eyewear. The Sospiri collection represents Ottica Veneta’s signature luxury line of optical and sun wear. Sospiri was inspired as a tribute to the Venetian maestros of old and those craftsmen who follow the same artisanal methods today. Through a rich intertwining of elegance and innovation, Sospiri frames are defined by their superior use of Austrian crystals, light metals, Italian acetates and unique artistic embellishments.

We are in love with this new line and we think you will be too. Stop into our Cherry Creek North location and try a pair of two on for yourself.

Sospiri eyeglasses now at Europtics - Denver, CO

Sospiri sunglasses now at Europtics - Denver, CO


The warm weather is here and we are all spending more time outside. Whether you are playing golf, tennis, bike riding, swimming, sailing or just catching a few rays during lunchtime, sunglasses should be a very important part of your summer wardrobe. At Europtics, we have a huge selection of name brand designer sunglasses available in prescription and non-prescription. Before you come in to pick out that perfect pair of sunglasses for summer, we thought we would share this infographic about the various sunglasses tints available to help you select that perfect pair for your needs. Stop in and let us show you the different tints we can make for you based on your needs.





With 300 plus days of sunshine every year in Colorado, we like our sunglasses around here. We have seen some great strides in both styles and in sunglass technology over the last couple of years. We are however, really excited about our newest addition, TAVAT sunglasses, now available at Europtics Cherry Creek North location.

Not only are these great looking sunglasses, but TAVAT sunglasses have a whole new TLT lens technology called Melanin. TAVAT’s sunglasses are infused with a synthetic melanin to provide improved clarity, enhanced contrast and ultimate eye protection without any color distortion. The synthetic melanin act in much the same way natural melanin does, blocking both UV rays and up to 98% of harmful violet-blue light which contributes to age-related macular degeneration. This added filter enhances contrast and true colors for a sharper image. TAVAT sunglasses are also available with a polarizing filter, making these sunglasses great for sports enthusiasts and drivers alike.

Stop into Europtics Cherry Creek North location today and try on a pair of these amazing TAVAT sunglasses from Italy for yourself!



Europtics is one of the first optical shops in the world to carry the new line of  eyewear from world famous designer  Blake Kuwahara. Each eyeglass and sunglass are handmade in Japan and individually crafted out of richly colored Italian and Japanese acetates with one model incorporating titanium. Kuwahara’s bold experimentation and innovation have gained him a following in the fashion media and has been profiled in Vogue, ELLE, Bazaar, GQ, In Style, and Esquire and has been seen on E!, Access Hollywood, MTV, and CNN. Buzz magazine voted Kuwahara one of the “100 Coolest People in Los Angeles” and Detour magazine called him, “a gifted talent, blessed with savvy and unmistakable sense of style.” Kuwahara was recently named by Brilliant Magazine as one of the “100 Most Important People in the Eyewear Industry”. Kuwahara has also collaborated extensively on eyewear collections for Kata, John Varvatos, Carolina Herrera, Isaac Mizrahi, Behnaz Sarapfour, Hanae Mori, and Coach.

We are anxiously awaiting the arrival of these exquisitely designed  eyeglasses to arrive shortly at our Cherry Creek North location.


Europtics is proud to bring the Lucas de Staël line of handmade eyewear to Colorado. Lucas and his team turned an old Parisian printing factory into a frame workshop where optical designers, artists and jewelers work together to create some of the finest eyewear anywhere. Each piece is made of high quality surgical stainless steel, cut in Italy, welded in Paris, colored in Germany and then returned back to Paris where they are combined with organic materials such as wood, leather or stone to create truly unique pieces of optical art. An average of 31 different steps are required to produce each frame, of which each artisan is able to produce 3 frames a day. Lucas de Staël was awarded the SILMO D’OR 2014 eyewear design award at the Silmo International Optical and Eyewear Trade Fair this past fall. Stop into Europtics Cherry Creek North location today and try on this remarkable eyewear for yourself.

rsz_h387_58_573[1]  rsz_h387_58_571[1]

We’ve been a fan of Maui Jim sunglasses for years. They have always been fun and functional, with some of the best sun optics available anywhere. What they have never been is flashy. Maui Jim just changed all that with their new Silk Crystal collection available now at Europtics Cherry Creek North. Handcrafted in Italy, each pair of Silk Crystal sunglasses are a one-of-a-kind piece featuring artwork by internationally renown Maui artist Charlie Lyon. Each piece is one of a kind, uniquely numbered and sold with a certificate of authenticity.

Maui Jim Silk Crystal at Europtics Cherry Creek NorthYet as uniquely individually styled these new Silk Crystal sunglasses are, they come with Maui Jim’s legendary sunglasses lenses. Maui Jim’s PolarizedPlus2 lens technology has received the Seal of Recommendation from The Skin Cancer Foundation as an effective UV protectant because the technology cuts 99.9 percent of glare and eliminates 100 percent of UVA and UVB rays on both sides of each lens. The lenses are recognized as safe and effective sun protection and are an important part of an effective defense program against skin cancers of the eye and eyelids, which is so important here in Colorado.

Stop into our Cherry Creek North store today, at 100 Fillmore and see these amazing sunglasses for yourself.

Cherry Creek North was the site of the 2014 Celebrate Fashion Night on September 19th and Europtics was asked to help outfit the models with fashions for their face and their eyes. We were proud to present such lines as Mykita, Barton Perreira, and Thierry Lasry as part of this year’s fashion showcase. Here is a video clip from Fox 31 in Denver, KDVR, promoting the event.


[ooyala code=”lycHFqcDoBGixrWVt6nUT_7vy1U8jnJF” player_id=”null”]

Most Colorado adults have a pair of sunglasses (unless they are driving east or west during rush hour it seems) we wear when it’s bright out, whether for skiing, golfing, picnicking,  or even just looking cool. Most of us however, are failing our children when it comes to protecting their eyes from the damaging UV radiation of sunlight, which affect children under 16 far greater then their parents. At a mile or more above sea level those rays are even more damaging to our children’s eyes. Here is a story and video from The Wall Street Journal which we has your to read over and watch. Europtics carries stylish eyeglasses and sunglasses for children as well as adults. There is plenty of summer left, protect your kids eyes the way you do their skin this summer.



Click Here – Wall Street Journal – Eye Protection From the Sun Especially Important for Kids