Our tag line at Europtics is “The Art Of Optics”. It is something we believe in. We think eyewear is much more than a medical device, it is an extension of your personality in the same way a great suit, dress or even a tie is. Just like you, we are sometimes stopped by how great two items come together to make something even more beautiful than each of them separately. This great tortoise clip made for this pair of Anne et Valentine frame gave us pause and we just wanted to share. What art can we make for you?



Summer is fast approaching (despite Winter’s latest attempt to stick around) and as the weather warms, we will all spend more time outside. This is a great time to get a new pair of sunglasses for every member of your family. The folks at eyeSmart and the American Academy of Ophthalmology have put together this infographic on being Sun Smart and educating us on the importance of sunwear to protect our eyes.



IMG_20140329bThis past weekend, the buyers at Europtics jetted off to New York City for 2014 International Vision Expo at the Jacob Javits Center. For 3 days we looked at thousands of eyeglasses and sunglasses to bring the best fashions, the best colors, and the best designs to our Colorado customers. Here is Amy showing off a pair of Oliver Peoples Sofee sunglasses. What do you think?

For over thirty years, Europtics has had a long tradition of bringing Colorado the most fashionable styles in the world and the pinnacle of eyewear quality. We are proud to announce we’ve added Francis Klein to our collection of world famous eyewear.

Francis Klein is recognized worldwide for their progressive styles, unique shapes, special color combinations.  Each and every frames are 100% handmade and decorated in France. Since they are handmade, no two Francis Klein frame are exactly alike.

We are excited to bring Francis Klein eyeglasses and sunglasses to our Cherry Creek North location and we think when you see and feel these unique styles for yourself, you will be just as excited to have a pair for yourself.



We recognize iconic looks every day. From Willie Nelson’s pigtails to Miley Cyrus’ tongue. In the eyeglass world, we have plenty of iconic looks as well, from Elton John to Harry Potter. Here is a look at some very famous eyewear from the folks at Pop Chart Lab. What is your look? We can help make it even more iconic!



Last Thursday, October 17th, Cherry Creek North celebrated fashion with a fashion show featuring the best from the area’s boutiques, including Europtics at the JW Marriott in Cherry Creek North. Here is a snapshot of some of the models as the displayed some of the great fashion looks people have come to Europtics to see, for 30 years now.



We are very excited to add the Barton Perreira line of eyeglasses and sunglasses to our Aspen Grove location. Barton Perriera was born from the vision of the designer, Patty Perreira and President of Oliver Peoples, Bill Barton, who ventured out on their own after the company was sold to Luxottica in 2006. Barton Perreira is one of our favorite lines of eyewear and has been since Europtics was selected to be one of the first optical retailers to sell the line back in 2007. Stop into our new Aspen Grove location today and see these great eyeglasses and sunglasses for yourself.



There is still plenty of summer left and with over 300 days of sunshine year-round, Colorado not the place to forgo having sunglasses. How important is shielding your eyes from the harmful rays of the sun? This infographic from The Vision Council explains why sunglasses are so important. Europtics has Colorado’s largest selection of sunglasses for sport, for driving, for fashion, for looking good and always for protecting your vision. Stop in to the nearest Europtics today and let us find the perfect pair of sunglasses for you.




We are all concerned about our planet and doing our share to make it a better place for all. That’s why we take a look at sustainable products when we can. Europtics is pleased to present the Zeal Kennedy.


ZEAL Optics has introduced the world’s first and only plant-based lens, e-llume in their new active sunglass, the Kennedy.  With a subtle cat eye and hidden Spring Hinge, the Kennedy seamlessly transitions from the bike trail to the beach.  E-llume upholds to the highest of optical standards for quality and clarity.  Designed and crafted in Boulder, Colo., e-llume is proof that environmental initiatives are not a deterrent to an incredible optical experience. ZEAL’s engineering team has found a way to reformulate the bonding agent to eliminate crude oil and maintain a 38 Abbe value clarity. Stop in to your nearest Europtics today and try them on for yourself.