Kids-Sunglasses-UV-Protection11School is out and summer is here in full force. If you can pry the video game controllers from your children’s hands and send them outside, make sure you do so with a pair of sunglasses from Europtics. Sunglasses for kids you ask? Why? We’re glad you asked.

Did you know that the lens of your child’s eye transmits about 70% more UV radiation than do adult eyes, putting their retina at greater risk? Did you also know that the cells of the lens of our eyes are never replaced and the proteins never replenished. Kids also look up more, which means they are constantly looking up into the sun. Therefore, the sooner you protect your children’s eyes the less damage they need worry about later in life.

Kids under 10 are at a higher risk for both skin and eye damage because their eyes are more fragile, especially at our elevated altitude. At Europtics we have a great selection of affordable sunglasses for kids. Stop into one of our stores today and let us help you find some wonderful and fun sunglasses for your kids. Plus, you’ll save big during our 30th Anniversary Sale too!

Now that we’ve received a nice big March snow and we’ve sprung forward into Daylight Savings Time, we know Spring is just around the corner. One of our favorite eyewear lines, Barton Perreira has released this new video showcasing some of the great new looks in their Spring 2013 collection, which are arriving daily at Europtics.


One of our perennial favorites is Oliver Peoples. For 25 years now, Oliver Peoples has produced some of the finest eyeglasses and sunglasses in the industry and Europtics is proud to sell the line at all five of our locations. We have customers who come in year after year asking what the newest Oliver Peoples designs look like. Here is a video Oliver Peoples created to commemorate their 25th Anniversary featuring actor Ray Liotta and Israeli model, Bar Paly.



Zeal Optics Ion HD Goggles

It’s always fun to capture a great ski day in video. The problem of course, is carrying a video camera, no matter how small, and still be able to ski well, and enjoy the day. You were either skiing, or video taping. Zeal Optics has changed all that, and Europtics is proud to present to Denver the Zeal HD Camera Google. Now you are able to ski the mountain with the intensity you want and still record up to three hours of video at 1080 or 720p. In addition you can take crystal clear 8 megapixel HD still photos too. Check out some of the features of the new Zeal google and buy a pair for your super skier this Christmas at Europtics.

Goggle Features

>> Anti-Fog Infused Lens Process
>> Impact Resistant Frame Technology
>> High Density Lens Technology
>> 100% UV Protection
>> Helmet Compatible
>> Dual Strap Adjustments
>> Optimum™ Lens

Camera Features
>> Captures 1080p & 720p HD quality video
>> Shoots 8 megapixel HD photos
>> 170-degree wide angle camera lens
>> Camera automatically adjusts for light levels and has infinity focus
>> Utilizes an in-goggle viewfinder
>> Controlled by glove-ready buttons on the side of the frame
>> Rechargeable lithium-ion battery has a three-hour run time, depending on usage
>> Easily integrates with all social media outlets to share your memories

Check out this actual video from a Zeal HD google

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roli-winter-2009_11We love being the optical shop vendors from around the world want to showcase their product in. We are proud to announce that we are bringing an exciting to new line of hand-made, lightweight wooded, bamboo and woodstone eyeglass frames to our Cherry Creek North store called ROLF. ROLF eyewear has been winning award after award for design since the company began just a few short years ago. Each pair of handcrafted frames go through 78 working steps in creation taking several hours each. We think when you see these exciting eyeglasses and sunglasses you will be as excited as we are. Stop by Europtics Cherry Creek North store and try a pair on for yourself soon.

kids-4We are often asked about eyewear for kids.  We have high standards regarding all the eyewear we sell and refuse to go the easy route and lower our standards just to sell cheap kids eyeglasses and sunglasses. Which is why we are very excited to now carry Julbo sunglasses for children at Europtics. Julbo manufacturers quality children s and adult sunglasses in exciting shapes and colors without sacrificing optical quality.

Europtics is pleased to now carry Julbo eyewear for kids of all ages, from newborns on up.  One of the great things about the Julbo sunglasses for babies is there is no up or down. They can be turned either way and fit perfectly, letting the baby be in charge of their sunglasses. We all know how they will fight to do things for themselves… Plus, these sunglasses have an amazing 95% UV light absorption.

Stop into a Europtics store today and see this exciting line for yourself.

Europtics has been at the forefront of picking out the hottest new lines in eyeglasses and sunglasses for almost 30 years.  The line of companies knocking on our doors to try and convince us to carry their products keeps our buyers very busy indeed. We are very excited to announce that Europtics is now selling OVVO. OVVO frames are as light as can be, barely moving the scales at well under an ounce a pair. Yet, these lightweight frames demonstrate a beauty of design elegance frames three times their weight cannot begin to emulate. These beautiful frames are built to withstand the rigors of day to day life as well, so you can wear them with your best suits or blue jeans. Come in to a Europtics store today and see the OVVO line of eyeglasses and sunglasses for yourself.



Since Europtics was started, almost 30 years ago, Matsuda has been one of our favorite brand names in eyewear. Over the years they were consistent with their cutting edge designs and aesthetic beauty. Created by Japanese fashion designer Mitsuhiro Matsuda, we had customers coming in week after week asking for these well made unique designs. Of course their popularity only increased as they were featured in such movies as Terminator 2 or in the lyrics of Shawn “Puff Daddy” Combs rap songs in the late 90’s.


Through a series of unfortunate events (Lemony Snicket was not involved) Matsuda was left without a US distributor for many years.

We are very happy to announce that Matsuda is now back in the US after a few years absence and that Europtics once again is carrying the Matsuda line. Stop into one of our stores today and see the magic of Matsuda once again.

We had a wonderful time at out L.A. Eyeworks Trunk Show last weekend. Dozens of you showed up to see the entire line of avante garde designs in eyeglasses and sunglasses. Thanks to everyone who came. We’ve got more Trunk Shows lined up this Spring too, so keep an eye pealed to these pages for more information.


Pascal1One of our favorite lines for all our stores is Face à Face from Paris. Under Co-Founder, President, and Art Director, Pascal Jaulent, Face à Face continues to create exciting fresh new styles and colors in eyglasses and sunglasses for both men and women. The basic principle of Face à Face has always been architecture, and how they combine fashion with shapes and colors.

Pascal  pays close attention to both design and but also fashion trends so they convey not only a sense of personal style but of contemporary fashion. Jaulent sees design elements for eyewear in everyday life, from a model’s eyebrows to a piece of furniture. He uses materials that will also convey that exciting French style with classic durability and versatility.

Come into one of the four Europtics locations soon and see this wonderfully artful line. We’re sure you’ll find something to be excited about.